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How Facebook's Conversions API works

Facebook is the largest social network in existence. For this reason, it is to be expected that the reach of its advertising platform,...

Is Human Potential Capable of Dealing with Digital Transformation?

We call digital transformation the process of using technologies to transform traditional processes and services into new business operating models, in order to meet...

What is a Landing Page and How to Create a Lead Capture Page

Regardless of the segment or size of the company, lead generation is of paramount importance for acquiring new customers, increasing revenue and...

Marketing of the Future: The Automation Revolution is Already Happening

The future of marketing is directly linked to technological evolution, which has grown exponentially in recent years. The convenience and comfort we now have...

Sales Machine: What It Is, Structure, Funnels and How to Create One

Sales machine is a common expression used to describe companies that have built a scalable and predictable sales model. As such, it is something...

Integration of Inventory Management with Paid Media Platforms

To build a sustainable, profitable and scalable e-commerce business, you need to understand how to carry out good stock management and how to integrate it into...

Make it easier to manage Google Ads and Facebook Ads budgets with AI

This article is for you, the person who logs into Google every day and adjusts your campaign budget. Have you ever had months...

How to Track the Origin of Leads with UTMs and Scripts

Know exactly where your most qualified leads come from! Find out which media channel (Google Ads or Facebook Ads), which campaign and even...

How to Generate Qualified Leads and Maximize Conversions

Anyone who works with paid media campaigns knows what a challenge it is to generate qualified leads through website forms, WhatsApp or other means...

ROAS: What It Is, How to Calculate It, the Difference from ROI and Much More

In the world of digital marketing, there are a number of indicators to analyze and prove whether a given strategy is having good results or not. Some indicators...
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Pareto is the creator of Tess AI, a Generative AI platform that allows you to create no-code AI agents, as well as giving you access to 200+ AIs securely and with a single signature. Voted #6 best AI in the world by G2, Tess powers 1 million people and companies in 140 countries.

G2 seals evaluating Pareto and Tess AI as: Top 50 AI Products 2024, Leader Winter 2024, High Performer Winter 2024.

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